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Trademark Prosecution

We have always placed trademark prosecution at the core of our IP department’s practice. Our team comprises many elite lawyers and trademark agents who have graduated from prestigious Chinese or foreign law schools and are capable of providing full-range legal services to our clients. As part of our efforts to increase our bench depth and global reach, we have recruited many interdisciplinary expert practitioners who have work experience overseas and considerable track records in practice. This further enables us to provide all-round, cross-disciplinary, and globally oriented solutions and practical advice for our clients’ trademark needs.

We not only provide precise, comprehensive, and one-stop legal services in alignment with our clients’ business needs regarding application for and registration and subsequent maintenance of their trademarks, but also monitor problematic trademarks on a regular basis and conduct feasibility analysis of and offer advice on actions advisable to be taken to such trademarks. These services help our clients promptly and effectively nip problematic trademarks in the bud and stop related infringement in practice. Moreover, we assist our clients in handling other trademark matters they encounter in daily business operations, including educating our clients on how to maintain proper use of trademarks, regularly updating trademark information, and sorting out evidence for our clients about daily use of their trademarks.

We also represent our clients in negotiations over general trademark matters and issue opinions on the same, and provide strategic advice and legal opinions on their global trademark ambitions. Our team has maintained a high level of service quality, attracting effusive praise and earning great trust from our clients.

Scope of Services

  • Trademark application filing, amendment and correction, rejection, publication, registration, and cancellation

  • Correction and alteration of trademark information, deletion of goods from registration, and record filing for transfer, renewal, and licensing of trademarks

  • Application for, defense against, and examination of evidence on trademark opposition, invalidity, and cancellation

  • Similar trademark search and registrability analysis before application for trademark registration, and regular trademark monitoring

  • Preparation of evidence for recognition and protection of well-known trademarks

  • Trademark portfolio management and formulation of trademark prosecution strategies for businesses

  • Counseling on other matters arising during trademark prosecution

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